The University Media Group team consists of industry veterans with decades of experience in the Out-Of-Home media sector. Our professionals have managed thousands of digital displays and pioneered strategic partnerships for prominent academic institutions nationwide. We combine deep industry knowledge with a commitment to straightforward communication and reliable execution.
Gary began his career in the outdoor advertising business in 1982, focusing on municipal contracts in Indiana to provide transit amenities. Two years later he expanded to Colorado, leasing and constructing billboards throughout northern Colorado. During that time, Gary also developed a bus stop shelter operation throughout the Denver metro area. Serving as CEO of his former business, Gary led a team of over sixty employees and managed operations of over 2,000 bus shelters across more than fifty cities in four states. He’s developed custom projects that include bus stop shelters with digital advertising along the Las Vegas Strip and custom digital kiosks in downtown Denver.
More recently, Gary has been busy leasing sites and building over twenty digital billboard faces throughout the Front Range of Colorado and the Lincoln/Omaha area of Nebraska. His extensive experience developing and operating outdoor inventory across multiple states make Gary uniquely qualified to lead the UMG team.
Troy brings over 25 years of media expertise to the UniversityMediaGroup management team. He has vast experience in the Out-of-Home industry having served as president of NextMedia Outdoor, one of the ten largest outdoor advertising firms in the United States prior to their successful divestiture to Lamar Outdoor Advertising in 2012. During his time at NextMedia, Troy managed five divisions with assets in nine states, utilizing over 6,000 displays. Additionally, he spearheaded the growth of the company’s digital footprint, growing inventory from five displays to more than sixty in a two-year time frame.
Prior to serving as company president, Troy was a successful general market manager, twice recognized as a Division of the Year award winner. More recently, Troy has worked alongside Gary Young as part owner of StreetMediaGroup. They have served various municipalities, providing complete transit advertising programs in numerous markets. Achievements with StreetMediaGroup include launching one of the first large scale interactive kiosk programs in the country. These displays located in the heart of downtown Denver, create a platform for the city to communicate with locals and tourists alike, sharing information about events, transportation, shopping destinations, and more. These state-of-the-art devices also serve the city by providing pedestrian counts, Wi-Fi, emergency messaging, and survey information, all at no cost. In fact, these programs offer municipalities a revenue stream in addition to the many services provided by the displays.
Mark Devine is an innovative leader renowned for pioneering campus-wide strategic partnerships that bridge the gap between higher education institutions, leading global brands, and their communities. With over 30 years of experience, Mark has been instrumental in reshaping how universities collaborate with corporate partners to achieve mutual success.
As Executive Vice President at Van Wagner College, Mark spearheaded the Campus-Wide division, focusing on developing comprehensive multimedia rights and sponsorship programs that deliver unparalleled revenue growth and exposure for athletic and campus partners.
At Learfield, Mark conceptualized and launched the Campus+ division, a groundbreaking initiative that expanded traditional athletic sponsorships to encompass university-wide partnerships, integrating brands into various facets of campus life.
Mark led the West Coast Properties division at Nelligan Sports Marketing, delivering strategic marketing solutions and generating significant resources for universities across the nation.
A proud alumnus of Providence College, Mark was a student-athlete and captain of the Friar Hockey team. His leadership on and off the ice laid the foundation for his future endeavors in athletic administration and strategic partnerships. At 28, Mark became one of the youngest Director of Athletics at Providence, overseeing all athletic programs and operations at his alma mater.
Brad Williamson is a Business Development Executive with over 15 years of experience in Sales and Real Estate transactions. He has a proven track record of success in selling products and services to businesses of all sizes domestically and internationally.
Brad has a BA from the University of North Dakota where he played Division 1 hockey for the Fighting Sioux. He was a 3 time WCHA champion, WCHA most valuable defenceman, 1st Team All American and 1997 NCAA National Champion. After college he played 10 years professionally across the USA and in Germany and settled in Windsor, Colorado with his wife Aubrey and 4 kids, Nolan, Hayden, Olive and Reid.
Growing up in Fort Collins, CO, Aubrey was born into the out-of-home (OOH) advertising industry. Some of her earliest memories include making bus benches with her dad in the garage for American Bench. This early exposure laid the foundation for her future career in the industry.
Aubrey pursued a degree in psychology in college but eventually gravitated back to her roots in the OOH industry. She built and ran the family business, Edgewater Pavilion, a wedding and event venue in northern Colorado. Her experience there revealed a gap in the wedding industry for effective advertising, leading her to create Paper Moon Weddings, a bridal magazine and wedding blog.
After some time with Paper Moon Weddings, Aubrey joined the rapidly growing University Media Group 13 years ago as their first Account Executive. She brought with her 16 years of OOH experience, accumulated between SMG, UMG and Outdoor Promotions. Her expertise and dedication have allowed her to work predominantly with national accounts and ad agencies, successfully acquiring and managing top national brands and agencies.
Now serving as a Senior Advisor at University Media Group, Aubrey works closely with management and ownership in business development and strategy. She is known for her passion for people and creativity, always thinking outside the box and focusing on the big picture.
At home, Aubrey enjoys a bustling life with her husband, their four kids, and two dogs. She loves hosting and entertaining friends and family, camping, going on beach vacations, playing pickleball and golf, and watching her kids play sports. Additionally, she has a keen interest in interior design, often dreaming up her next project, and enjoys Pinterest and red wine.
Ashley Steinbach is the General Manager at University Media Group, where she develops company and departmental strategies aligned with the organization’s mission, vision, and key initiatives. Her role includes crafting top-level company strategy, identifying growth opportunities, and refining processes for operational and efficiency improvements.
Previously, as the Director of Strategic Development at Snaptron, Ashley oversaw the strategic growth of sales, marketing, quality, and engineering departments, identifying opportunities for new products, customer partnerships, and global distribution. She has also held leadership roles at Snaptron as the Director of Product Management and Environmental Product Manager at In-situ Environmental, specializing in product management, roadmap creation, ROI development as well as lean and agile methodologies.
With over nineteen years of experience in product development and more than ten years in strategic execution, Ashley has a proven track record in business development and driving organizational growth.
A long-time resident of Northern Colorado, Ashley holds a Bachelor of Science in Chemistry from the University of Northern Colorado. In her spare time, she enjoys boating, camping, water sports, football games, and spending time with her husband, two children, two dogs (Charlie and Chico), and their leopard gecko, Wally.
Wally began his career with Street Media Group in 2014 as Lead Graphic Designer and has advanced to his current role of Marketing Manager. With a bachelor's degree in commercial art and over 18 years of professional design experience in the Out-Of-Home industry, his work has been featured in publications such as the Obie Awards and OOH Today. Wally’s design portfolio also includes print and web media, brand development, illustration, animation, photography, and videography.
A family of four and a couple of dogs keep Wally on the go. He takes every opportunity to experience his kids growing, and occasionally finds time to cast a fly rod or swing a golf club. Known throughout the office for his razor-sharp wit and striking features, Wally enjoys defending his title of Ping Pong Champion against wishful opponents named Brad and Matt.
Audrey Lebrecque is an accomplished Account Executive for Street Media Group and University Media Group with over 14 years of experience in the out-of-home advertising industry, primarily focused on the Colorado market working with local and national advertising agencies. With a Bachelor's Degree in Graphic Design and Printing Technology, Audrey brings a creative and technical edge to her work, delivering effective and compelling advertising solutions to her clients.
Outside of her professional life, Audrey has a wide range of interests. She is an avid follower of all things SpaceX, enjoys going on cruises, and is passionate about Premier League Soccer, often engaging in Fantasy Premier League (FPL). A dedicated fan of the band Hanson, Audrey has watched them perform over 300 times. She also shares her life with her husband and a beloved Boston Terrier named Alfie.
Abbe Froelich is a Project Coordinator at Street Media Group, she plays a key role in supporting Business Development, Sales, and Marketing operations. In this role, she helps ensure seamless coordination, clear communication, and the successful execution of company initiatives. Known for her strong organizational skills and attention to detail, she excels at managing multiple projects simultaneously and thrives in a collaborative, fast-paced team environment.
Born and raised in northern Colorado, she earned her Bachelor’s Degree in Business Administration from Colorado State University, with a concentration in Corporate Finance and Real Estate. Outside of work, she enjoys spending time with her husband and their two dogs, traveling to the beach whenever possible, and getting out on the golf course.
Matt Wells has been an integral part of the out-of-home (OOH) advertising industry since 1998, bringing twenty-six years of experience to various roles. He began his career as an installer for three years, followed by eight years as an Operations Manager. This foundation led to a thirteen year tenure as an Account Executive, and for the past four years, Matt has excelled as a UniversityMediaGroup’s Sales Manager. Throughout his career, Matt has been instrumental in helping three OOH companies grow their revenues consistently, showcasing his expertise and dedication to the field.
Matt has been happily married for twenty-four years and is a proud parent of two children. They enjoy staying busy and have a wide range of interests, including golfing, fishing, skiing, cooking, and gardening. Family and the outdoors are central to Matt's life, reflecting a love for people and nature.
Steph Gehrke is a versatile and detail-oriented Graphic Designer at StreetMediaGroup, bringing 11 years of experience in Advertising, Marketing, OOH, and Product Development. With a Bachelor of Fine Arts (BFA) in Illustration, Steph combines technical expertise with her passion for illustration to create compelling and impactful designs.
In addition to her design work, Steph has experience teaching at an art studio, where she enjoyed sharing her love of art with children. Steph has a passion for watercolor painting and baking desserts. Whether she is experimenting with new recipes in the kitchen or delicately painting landscapes, Steph's love for the creative process shines through.
Outside of work, Steph loves being in nature, whether hiking, gardening, or camping. She cherishes spending time with her husband, son, and two cats, Sammy and Felix.
Michelle Hanson has been a Business Manager with StreetMediaGroup since 2013, bringing over 36 years of professional experience to the role. With a diverse background in financial analysis, logistics management, and enterprise systems implementation, Michelle has developed a broad skill set that is invaluable in the out-of-home (OOH) advertising industry, where she has spent the last 18 years.
Michelle holds a Bachelor's degree in Business Administration and an MBA, which have provided a strong foundation for her extensive career. Throughout their professional journey, Michelle has demonstrated a commitment to excellence and continuous learning.
Beyond professional achievements, Michelle is deeply family-centric and considers her adult children her greatest accomplishment. In her free time, Michelle enjoys reading, volunteering with the Interscholastic Equestrian Association, and spending quality time with family.